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How to Get Better at Product Management

Fareed Mosavat
Chief Development Officer, Reforge
PRODUCT CAREER
The Problem

PM Learning Has No Shortcut

TRAININGREAL WORKSPECIFIC KNOWLEDGE
  • No clear pre-training path like engineering or law
  • Your MBA, bootcamp, or degree won't prepare you for day-to-day PM work
  • You only get better by doing: real products, real customers, real data
  • Landing your first PM role is exceptionally hard with no clear linear path
"You can't do homework. You can't do exercises. You can't do fake stuff. You have to work on real products at real companies with real customers, with real data to get better at product management."
The Framework

PM Career Path: IC to Leader

SOLO ICSENIOR ICTEAM LEADExecutionLeverage
  • IC Stage: Become really good at execution and shipping
  • Senior IC: Work on bigger, higher-impact problems
  • Team Lead: Shift from doer to editor and multiplier
Sponsorship Loop

Be excellent at your work. Show curiosity across the org. Connect dots that matter. People notice. Leaders want to give you bigger problems. You sponsor yourself.

The Mentoring Shift

As a team lead, shift from: "I'll solve the hard problems" to "How do I plus other people's work?"

How to Get Better

Build Sponsor Relationships & Context

  • Become an expert: Are you the person people ask for advice? Can you connect dots?
  • Two levels down: Understand the technical details—databases, dunning policies, payment flows. Know how things really work.
  • Two levels up: Know your boss's priorities and their boss's priorities. Eventually, know what the board cares about.
  • Left and right: What are adjacent teams doing? How do your pieces fit with enterprise when you own self-serve?
Two Stack Levels

You must understand the work 2 levels deeper and 2 levels higher than your current role to be truly leveraged and trusted.

The Trust Multiplier

When you understand how the whole company works and you show curiosity, people sponsor you into bigger roles. Not because you ask, but because they see you're ready.

Biggest Trap

The Manager Death Spiral

  • You got promoted because you were the best IC on the team
  • You see all the important problems and grab them all
  • You hand the easy, boring stuff to your team
  • Your team never learns; you never scale; you burn out
The Fix

Shift from doer to editor. Trust your team with hard problems. Your job is to plus their work, not do it yourself.

Contrarian Takes

What Most PMs Get Wrong

Books and courses make you a better PMINSTEAD →They're a layer on top. The real acceleration comes from doing work and getting reps on real products with real customers.
Landing your first PM job has a clear pathINSTEAD →It's exceptionally hard. No linear path except maybe APM programs at top tier companies—and those are still rare.
As you grow, take on more projects yourselfINSTEAD →Scale by multiplying others. The best leaders hand their teams the hard, interesting work and plus it, not do it.
Good strategy docs drive product successINSTEAD →Strategy docs are just inputs. What matters is the end experience you deliver to customers and whether it solves real problems.
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