A snowstorm hits Chicago. Driver supply collapses. Your pricing algorithm has no context. A human needs to see the situation, decide the right incentive level, and push it through a product interface, that interface is a PM's responsibility to design.
Tell an algorithm to maximize market share. It drops prices to zero. Add a profit floor. Both you and your competitor hit the floor simultaneously. The game stops. Now a human has to decide where you want to win, that's a judgment call no algorithm can make.
Even at Facebook's scale, someone had to decide how often to show ads vs. organic stories vs. discovery content vs. friend-finding prompts. Algorithms optimized within that choice, but the strategic allocation was always a human call, varying by market and moment.
Innovation labs die from organ rejection. Stay alive by: (1) tying your work to the core mission, (2) making wins shared across the org, and (3) ensuring other teams still feel empowered to innovate, you're not the only source of new ideas.
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